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Meet Milk Boss, the new feeding support pillow from Itzy Ritzy

It starts pretty much the moment you see those two pink lines on your pregnancy test: All the opinions. What to eat, how much you should exercise, what kind of birth you should have (as if you have a choice!), what you should name your baby and on and on and on. Then once the baby is born the (mostly unsolicited) opinions just keep coming: You should follow the Babywise schedule, you should definitely swaddle, you shouldn’t use a pacifier, you should never give your baby Tylenol, you should never leave the house with your newborn (they might get sick!) and, perhaps the biggest opinion of all, you absolutely must breastfeed.


Look, mamas, we want you to hear something loud and clear: There is no perfect way to parent. Of course, there are safety concerns that shouldn’t be taken lightly, but overall, there is no parenting handbook that teaches all of us moms the clear and only way to care for and raise our children. Wouldn’t that be nice, though?! It sure would take the guess work out of life with a baby!


Nobody can tell you what you should do for the well-being of your child. You can (and should!) be open to hearing the experiences of other mamas who have gone before you, but you know your baby best, and what worked for them may not work for you and your baby. It’s really a game of trial and error when it comes to sleep, colic, feeding, changing and everything in-between.


Especially as a first-time mom it can be easy to look around and feel like everybody else has it figured out except you, but let us assure you that is not true! We’re all wingin’ it and just doing our best to survive (and maybe even learn to enjoy) this crazy ride called parenthood. We want you to know that no matter how you choose to raise your baby, You are doing it right. You are finding your perfect. Whether you are co-sleeping or your baby is in their own room, whether your baby uses a pacifier or not, whether you circumcised or didn’t, whether you swaddle or don’t, whether you practice attachment parenting, free-range parenting or anything in between: You are doing it right. The best thing we can do is strip away all the judgements and support the fellow moms around us, even if they aren’t doing things exactly the way we are.


We support individual choice and think a family should find what works best for them when it comes to feeding their baby. Our Milk Boss Feeding Support was made with exactly this sentiment in mind — it’s all about helping you #FindYourPerfect, whether that means you are breastfeeding or bottle feeding, or just looking for some extra cuddles. The untrained eye might just see a support pillow, but Milk Boss is so much more:

Breastfeeding Support: Milk Boss keeps baby perfectly positioned so both you and your little one are comfortable. When you’re comfortable, you feel more relaxed and breastfeeding goes more smoothly.

Bottle Feeding Support: Whether you’re formula feeding or exclusively pumping, bottle feeding is a lot of work and can strain your arms and back. Milk Boss keeps baby at the perfect angle for bottle feeding and takes pressure off your tired muscles.

Reflux: It’s especially important for babies with reflux to be fed at an angle to reduce the chance of bubbles forming, causing gas and spit-up. With Milk Boss, you can find your baby’s ideal angle for feeding to reduce the chance of reflux or gas. It’s also the perfect tool to use to help you hold your baby upright after feeding while they digest.

Birth Recovery (Vaginal or C-Section): Regardless of how you gave birth, keeping mama comfortable in the days and weeks after is of utmost importance. Having the support of Itzy Ritzy’s Milk Boss gives you options for holding your baby comfortably.

Getting a Helping Hand: Milk Boss isn’t just for moms and dads! Grandparents and friends can use it to safely and comfortably hold your little one.


No matter how you choose to feed your baby, Itzy Ritzy’s Milk Boss Support will be a game-changer for you and your family and help you in more ways than one!