Barbara Rivas | September 16, 2021

The Miracle Boss Plus - Neutral Rainbow Lining & First Candle Donation

Introducing our newest Boss Plus™ Diaper Bag: The Miracle. This olive green beauty features a neutral rainbow interior lining, gold hardware, 19 total pockets, our signature rubber bottom feet and a gorgeous coordinating olive tassel. This new bag will be exclusive to in 2021.

We are proud to announce that, like our "Crew" Olive Mini, 10% of all net proceeds from The Miracle will go to First Candle, a foundation that works to end SIDS and other sleep-related infant deaths while providing bereavement support to families who have experienced a loss.

Sign up for launch notifications for The Miracle here, and keep reading for an inside peek behind the design of our newest diaper bag. 

The Meaning Behind the Lining

The neutral rainbow lining represents and honors rainbow babies, their families, and all who have struggled with the unimaginable experience of losing a child. It exists as a subtle reminder that there is hope, and that they are not alone.

We heard from our community years back that you wanted to see a rainbow lining in a bag, especially a neutral rainbow, to represent all rainbow babies. We are so incredibly proud of the openness of the women and men in our community who have shared their experiences, and have helped others with similar stories feel seen and heard. Starting with the "Crew" Olive Mini and now continuing with The Miracle, we set out to extend that honor and visibility. 

It is also for this reason that we named the bag "The Miracle."


Donation to First Candle

Itzy Ritzy is donating 10% of net proceeds from The Miracle Boss Plus to First Candle. We originally partnered with First Candle for the "Crew" Olive Mini, and they were a foundation brought to our attention by launch partner Brittani Boren Leach. The same 10% net proceed donation will continue on for all purchases of the The Miracle. 

First Candle works through education and research to end SIDS and other sleep-related infant deaths. They have an incredible community and also offer bereavement services to families. You can learn more about them and their work here


Complementary Vibes


The Miracle complements the "Crew" Olive Mini as being similar colors, but not 100% the same. The interior lining is also slightly different to better fit the larger bag silhouette. 


Shopping The Miracle

We are excited to launch The Miracle Boss Plus in October of 2021, along with a matching Chill Like a Boss™ Bottle Bag, Boss Bow™ Charm, Charm Pod and Cute N' Clean™ Hand Sanitizer Charm. You can sign up for launch notifications and see a detailed view of the bag here. Note: this bag will not be available for pre-order, so signing up for launch notifications is the best option if you are looking to get this extra-special bag. 

The Miracle will be another addition to our "M Collection": featuring The Mystic, The Moonstone, and - coming soon - The Monarch.