Our Story

Our Vision

Parenting is a wild, beautiful adventure

We’re here to support you with awesome products, a fun, welcoming community and itzy reminders that you’re doing a great job!

Our Message

We know life with littles

Our founders, Kelly and Brian, built Itzy Ritzy while raising three babes. Your wins, your tough days and your best days have been ours too.

Our (short and sweet) story

Kelly and Brian locked eyes working in Manhattan.
Kelly—the Midwestern Vanderbilt alum—married her Princeton Tiger. As their family grew from two, to three, to five, so did their passion for creating safe, stylish parenting gear— and the rest is Itzy Ritzy.

We’ve got your back(pack)

On day one, we committed to real parents like you. We’ll always be here to encourage you with hardworking, cool, and (almost) as-amazing-as-you-are gear, a welcoming community, and the reminder that you’re doing a great job.

We see you, we support you, and we LOVE your style.