MOST LOVED STYLES❤️
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Diaper Bags
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Bundles
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5 for $35 Pacifiers
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Accessories
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Toddler
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Must-Haves
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Milk & HoneyOatVanilla LatteChai+5 COLORS
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BlackChaiEspressoCognac+1 COLORS
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OutlawSaddle
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Milk & HoneyVanilla LatteChaiNoir+3 COLORS
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Coconut & ToastBlossom & RosewoodCamo & MidnightHarbor & Coast
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Agave and Succulent CablesButtercream and Toast BraidsPink BowsBlue Arrows+3 COLORS
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Coconut & ToastHarbor & CoastBlossom & RosewoodSucculent & Agave
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Pink BowsToast & ButtercreamSucculent & Agave
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Ballet Slipper & PrimroseToast & Buttercream
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Giddy Up!Taupe CheckerboardMilk & HoneyTerracotta Sunrise+3 COLORS
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Jetsetter BlackCoffee & CreamVanilla LatteMilk & Honey+1 COLORS
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LeopardBlackCoffee & CreamVanilla Latte+3 COLORS
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Terracotta SunrisePink RainbowJames the DinoPeyton the Sloth+3 COLORSSave
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GraysonBlushSave
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Ribbons & RosesStrawberries & CreamFarm FriendsCheck Yes!+1 COLORS
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Bonnie the StrawberryAsh the Mushroom
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Ribbons & RosesStrawberries and CreamFarm FriendsCheck Yes!
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Strawberries & CreamCheck Yes!Giddy Up!
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Friends
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Strawberries and CreamCheck Yes!Giddy Up!
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Strawberries & CreamCheck Yes!Giddy Up!
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Strawberries & CreamCheck Yes!Giddy Up!
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Agave and Succulent CablesButtercream and Toast BraidsPink BowsBlue Arrows+3 COLORS
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LeopardBlackCoffee & CreamVanilla Latte+3 COLORS
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ToastOmbre ToastStorm GrayPink+3 COLORS

Sweetheart Shop
Don't skip a beat - get the best toys for your little to love up on for Valentine's Day!
“The perfect blend of fashion and function”

“Safe, stylish parenting gear”

“Multifunctional bags that can last long after the diaper stage”

“On-trend and so much more”

“For a more stylish option, try the Itzy Ritzy”

Diaper Bags
17 Products

Organization
14 Products

Accessories
20 Products

Chic & practical with great organization—perfect for any daily routine.
MADISYN W.
Backpacks
2 Products

Snack Time
2 Products

Luggage
1 Products

"The perfect suitcase for your mini!"
The Independent Toddler
Toys
25 Products

Teethers
19 Products

Pacifiers
12 Products

My baby girl loves her Itzy lovey! I will definitely be collecting all of them for her!!
Rachel

Meet our bestselling Diaper Bags

- Available in 7 core styles + Limited Edition drops
- 19 total pockets
- Signature front "parent" pocket
- Matching stroller straps & changing pad included








80,000+ 5-Star Reviews!
You're Making Us Blush

Victoria R.
There is SO. MUCH. ROOM. I can easily bring everything I need for my two kids and more in it. I love all the pockets and compartments and I can even put my own things in there as well. I would totally recommend this!

Madisyn W.
Your customer service has always been outstanding. You made sure your orders were out as quickly as possible during a huge sale and that alone is amazing! Thank you for all that you do.

Rhonda M.
We love these bags! They are perfect for snacks in my daughters lunch box and/or to carry snacks in my purse.

Brittany D.
It's the perfect size and the crinkley sound keeps her entertained.

Brijette A.
I love the organization inside of this bag, it makes finding everything I need seamless.

Jillian D.
Your customer service is beyond amazing and I can’t thank you enough! This is honestly one of the best "shopping" experiences I’ve ever had, absolutely amazing!


The Itzy Ritzy Vibe
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Innovative Style
We create beautiful, practical and safe products for your family that blend function with trend, and can keep up with every adventure.
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Creating Community
We are all about celebrating your real parenting moments and uplifting our incredible, inclusive community. IYKYK.
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CEO of Fun
Fun is at the heart of everything: playful designs, lively chats, even hidden messages. Need a little pick-me-up? Say less.
Explore Our Blog
Parenting Tips, Style Inspiration, and More
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6 Reasons The Boss Plus Diaper Bag Is A Game-Ch...
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Stay organized with the Boss Plus Diaper Bag! With 19 pockets, stroller straps, and a stylish design, it’s perfect for busy parents. Shop your essentials now!
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Secrets to Being a 9-5 Mom (Without Totally Los...
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20 Surprising Things You Can And Can’t Do Durin...
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The Ultimate Guide To Tote Bags
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2025 Baby Name Trends: Find popular, timeless, and unique names for your little one, along with tips to help you choose the perfect name for your baby.
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2025 Baby Name Trends: Find popular, timeless, and unique names for your little one, along with tips to help you choose the perfect name for your baby.
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How To Play With A 4-Month-Old: Fun And Develop...
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How To Play With A 4-Month-Old: Fun And Develop...
Looking for ways how to play with a 4-month-old? Try engaging in developmental activities to bond, boost skills, and make playtime fun. Start today!
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When Do Babies Start Playing With Toys?
When do babies start playing with toys? Learn about key milestones, safe toy options, and tips to support your baby’s growth through engaging playtime!
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Learn how to play with your baby at every stage of development with our simple tips and ideas. Build skills, bond, and make playtime fun! Start now.
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