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Latest Sweetie Pal Drop

Peyton the Sloth Lets shop

Itzy Character Bundles

Combos your little will love! Get Some

Home with Kids

Making it Work You Got This

Meet our Boss Backpack!

You're a boss. Own it.

An essential for any new parent, now in six different styles, with more pockets and space than you can imagine!


You're gonna love...

Itzy Mini™ Diaper Bag
Regular price
Sweetie Soother™ - Pacifier 2-Pack
Regular price
Double Take™ Crossbody Diaper Bag
Regular price
Mom Boss™ 4-in-1 Multi-Use Nursing Cover and Scarf
Regular price
Pack Like A Boss Packing Cubes™
Regular price
Itzy Moments™ - Double-Sided Baby Milestone Cards
Regular price

Hello Beautiful!

Parenting is amazing, but also hard work! As a team of young moms and dads, we know this is true first-hand. That’s why we pour our hearts and souls into creating products that help make life with littles a whole lot easier. And did we mention they look gorgeous too? We design each pattern and product with your style in mind. The result? A collection of beautiful must-haves that you deserve!

Kelly, Brian & our entire Itzy Ritzy family

All About Us
Boss Backpack™ Diaper Bag

Our family has tried almost every backpack style diaper bag on the market and we have NEVER found one so well thought out.

Krystal K .
Chew Crew™ Silicone Baby Teether

Helps a lot when trying to soothe her. Happy baby is a happy mom!

Elenny A .

I love the organization inside of this bag, it makes finding everything I need seamless.

Brijette A.
Itzy Mitt™ Teething Mitts

It's the perfect size and the crinkly sound keeps her entertained. 

Brittany D.
Snack Happens™ Mini Reusable Snack and Everything Bag

We love these bags! They are perfect for snacks in my daughters lunch box, and/or to carry snacks in my purse.

Rhonda M.
Travel Happens™ Sealed Wet Bag with Adjustable Handle

The durability and water resistant lining is phenomenal! I highly recommend!

Brittney P.



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