July 4th Sale 2026

The 2026 July 4th Sale will be in-app and online on itzyritzy.com.

WHEN:

Ritzy Rewards Members Early Access: Tuesday, June 30th at  10:00 AM ET - Sign up here!

Open to the public: Wednesday, July 1 at 10:00 am ET - Monday, July 6, 2025 at 11:59 pm ET.

See what time that is in your time zone here!

WHAT: 

Happy Baby. Happy Fourth. Your summer adventures just got even sweeter with four festive offers on parent-favorite essentials. Save up to 20% on select diaper bags and accessories, buy two toys or teethers and get one free, score a free Bonnie the Strawberry Itzy Pal™ with any Belong™ Diaper Bag purchase, and enjoy 20% off curated bundles, for a limited time only

Where is the sale? 

In our Itzy Ritzy app (available for download on Apple + Android) and online on itzyritzy.com. Simply head to the app or itzyritzy.com once the sale begins.

Are items in my cart reserved until I check out? 

No. We recommend browsing before the sale starts to know what you want ahead of time + signing into your account prior to shopping so checkout goes faster!

Can I add things to cart ahead of time?

Yes, you will be able to add products to your cart, wishlist and favorites before the sale begins.

Will I earn rewards on my purchase?

Yes! You will 1 point for every $1 spent on your July 4th sale orders. Points earned will reflect the final discounted price paid on merchandise (after sale pricing has been applied). 

Can I use my Ritzy Rewards on the sale?

Yes! You can use and stack your Ritzy Rewards on July 4th Sale orders.

Can I cancel my July 4th sale order once placed? 

Due to volume, once an order has been placed it cannot be canceled or changed.

Are items I order eligible for returns? 

Some items sold during the July 4th sale  will be eligible for returns in compliance with our return policy. Items marked “Final Sale” will not be eligible for return or exchange. No cancellations or order changes can be made after your order has been placed.

Can I use a discount code or shop credit?

No additional discounts, such as the welcome code, shop credits, or other offers will be eligible in conjunction with July 4th offers.

Can I use my Ritzy Rewards? 

Yes! You can use and stack your Ritzy Rewards with our July 4th offers. 

Will Amazon Pay, Shop Pay, Apple Pay and PayPal be available for checkout?

Yes, all of these payment options will be available.

Will I be able to use AfterPay and Sezzle? Yes, these will be available for purchases over $35.

Do I need to enter a code at checkout? Yes! You need to enter the code JULY4 to receive discounts on eligible diaper bags & accessories at checkout. 

July 4th Sale 2026

Itzy Rewards Early Access: 6/30/26 (June 30 early access is available exclusively to members of the Itzy Rewards program)

Public Sale Runs: 7/1/26-7/6/26

Offers:

• Up to 20% off eligible bags with code JULY4 at cart. Discount varies by bag collection and/or material.
• 20% off eligible accessories with code JULY4 at cart.
• Receive a free Itzy Pal™ (approximate retail value $9.99) with the purchase of any Belong Collection bag. No code required. Gift automatically added to cart while supplies last. Qualifying Belong Collection bags remain eligible for applicable JULY4 discounts.
• Buy 2, Get 1 Free on eligible Toys & Teethers. No code required. Lowest-priced eligible item will be free and must be of equal or lesser value than the qualifying purchased items.
• Shop exclusive July 4th Bundles available only during the promotion period. Bundle pricing reflects promotional savings and is automatically applied.

Exclusions: Offer applies only to participating products. Gift Cards, Outlet items, prior purchases, taxes, and shipping charges are excluded. July 4th Bundles are not eligible for additional discounts or promotional codes. Buy 2, Get 1 Free applies only to eligible Toys & Teethers featured in the July 4th promotion. Free Itzy Pal™ offer applies only to qualifying Belong Collection bag purchases and is available while supplies last. Subject to change. Promo code JULY4 excludes: Silly Goose and Ribbons & Roses Boss Plus™ Large Diaper Bag Backpack and Babylist x Itzy Ritzy Saddle Boss Plus™ Large Diaper Bag Backpack, Leopard Boss Tote™ Diaper Bag

Cannot be combined with other offers (new customer, welcome code, etc.), discounts (military, first responder, etc.), select rewards (product redemptions only), or shop credits (giveaways, onward, etc.) unless otherwise stated. Not valid on past purchases. Some restrictions apply. Subject to change. Discounts do not apply to taxes or shipping. No changes, edits, or cancellations can be made after an order is placed. Items are not held in your cart. Due to high demand, we recommend checking out quickly.