Rachel Parcell for Itzy Ritzy - Behind the Scenes

Rachel Parcell for Itzy Ritzy - Behind the Scenes

We’re so hyped that the Rachel Parcell x Itzy Ritzy collection is finally here! Come with us on a tour behind the scenes of this collab 😍

It started with our love & admiration for Rach’s Pink Peonies blog and Instagram content filled with her sophisticated, feminine style (forever our OOTD queen). Our CEO Kelly connected with Rachel, and ideas between these two hardworking, hands-on moms of three started flowing.✨

With the shared goal of making the most of everyday moments - and having them be a little more beautiful and organized - the Rachel Parcell for Itzy Ritzy collection was created. 🎀

What started with fun Zoom design sessions bringing us together from Salt Lake City, to Chicago, to NYC (with some special guests...hello baby Ford!), creative brainstorming, well-thought product design, and soooo many rounds of samples and tweaks to get things just 👏 right 👏, culminated with an iconic photo shoot showcasing the beautiful Rach with her stunning collection of bags.

🖤👜 Four designer diaper bag backpacks & totes were carefully designed and curated so that they can work as everyday pieces, or as a diaper bag for busy moms. Each silhouette was made in two timeless colors with endless possibilities for packing & making it your own.


This collab has been a dream, and we're so proud to have Rach in the Itzy Ritzy fam!

Check out the complete collaboration collection, available now!

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