Barbara Rivas | September 16, 2021

Must-Haves for Newborns

Are you getting ready to become a new parent? Itzy Ritzy has everything you need (well, except LOTS of diapers) for the new arrival. From spacious and chic diaper bags to nursing covers and bottle bags to pacifiers and swaddles, Itzy Ritzy will have you all ready for the new baby.

Itzy Ritzy Diaper Bags

Get ready for baby’s due date by packing the Dream Weekender™ with everything you’ll need at the hospital. This bag (which doubles as a weekender when you’re ready for some away time) features 6 interior and 6 exterior pockets, including designated space for hospital paperwork, your laptop, and bottles. There’s a separate zippered base compartment as well, so don’t forget your favorite, most comfortable shoes for when you head home.

Then, pack everything you and your baby need into one of Itzy Ritzy’s diaper backpacks. Our versatile collection includes a range of diaper bags in sizes from Mini to Boss Plus, all in on-trend colors and patterns. Not only are our diaper backpacks adorable and stylish, but they also keep your hands free for your baby!

Everything You Need For Nursing & Feeding

If you choose to nurse, be sure to grab one of our Mom Boss™ Multi-Use Covers — or maybe a few in different colors! This soft wrap provides full coverage while nursing, plus it works double-time as a car seat cover or shopping cart cover.  

We’re excited to introduce even more styles of the Mom Boss, so you mamas can find a style that feels the most like you! Leopard Moms will love the new Leopard print, the Blue Cloud and Rainbow Tie-Dyes will have you feeling dreamy, and our ‘Over the Rainbow’ pattern is the perfect neutral. 

If you’re pumping or bottle-feeding, our Chill Like A Boss™ bottle bag is a must. These insulated bottle bags can keep up to three tall bottles warm or chilled, and the chic prints keep your look elevated and stylish. Once your little one is a bit older, these bags are ready to make the transition to lunch box.


The Boss Plus™ diaper backpack works wonderfully as a pump bag! This mega backpack can hold all your pumping essentials — plus it looks way cuter than the bag that your pump came in. Choose from a range of chic styles that feature 19 multi-functional pockets for all your pumping accessories.

Keeping Your Baby Cool & Calm

You’re going to need a lot of pacifiers, so stock up on the super cute Sweetie Soothers™ that come in packs of two coordinating colors. These pacifiers are made of 100% food-grade silicone and are BPA-free and PVC-free to keep baby safe. Make sure you don’t lose TOO many of these pacifiers by attaching them to a matching Sweetie Strap™.

Give your baby something to cuddle with a Sweetie Pal™. These combo pacifiers/stuffed animals aren’t just useful, they’re adorable as well. Choose a dino, llama, or other cute creature that you’re little one is sure to love… and probably chew on. You can easily swap pacifiers and Sweetie Pals are safe to throw in the wash, so you can keep everything clean.

Keep the new baby cozy in a Cutie Cocoon™. Babies love to be swaddled; it makes them feel warm and safe. The Cutie Cocoon comes with a matching hat to keep baby’s head covered, too! Check out our newest adorable prints, including On Cloud Pine, Over The Rainbow, and Cross Your Heart. With these in addition to the ten existing styles, you’re sure to find the perfect one for your baby.

Supporting You Throughout Parenthood

Itzy Ritzy knows that parenthood is a wild adventure, and we’re here to help you through it and give you itzy reminders that you’re doing a great job. As baby grows, they’ll need new things like plush toys, teethers, and snack bags. We’re always introducing fresh, trending styles and introducing new products to adapt to parents’ changing needs, so keep an eye on our social for announcements.

We love to see your newborns and little ones rocking Itzy Ritzy gear! Tag us on Instagram and TikTok so we can swoon over how adorable they are.