Itzy Ritzy  |  Naperville, IL  |  Full-Time  |  Hybrid  |  Reports to Director of Brand 

Itzy Ritzy is a community-driven, industry-leading omnichannel brand creating innovative, on-trend essentials for new parents. We design products that help families feel confident and connected, supported by a welcoming community through every stage of parenting. Everything we make is crafted to feel fresh, fun and unmistakably Itzy Ritzy.

Founded in 2007 by husband and wife team Kelly Meyer Douglas and Brian Douglas, Itzy Ritzy has grown into a beloved lifestyle brand with diaper bags, toys, pacifiers, teethers and other everyday must-haves. Our vision is to support new parents with products they can trust, style they love to reach for and function that makes every day easier.

We are proudly omnichannel, reaching parents through itzyritzy.com, Amazon, more than 1,950 Target stores, 4,600 Walmart stores and a wide network of national and specialty retailers. Today, our products are loved by millions of growing families across the U.S., Australia and Canada.

Headquartered in Naperville, IL, our team of 50+ continues to drive strong, profitable growth. In 2021, we partnered with TZP Group, a New York based growth fund known for helping standout consumer brands scale in a way that is both strategic and true to their vision.

 

Omnichannel growth is a core strategic priority for Itzy Ritzy. We sell at Target, Walmart, Amazon, Faire, and DTC, and the goal is to show up fully and intentionally in each of those places, not just to be present, but to be positioned to sell. This role exists to help make that happen.

Reporting directly to the Director of Brand, the Marketing Project Coordinator is responsible for ensuring that every product in the pipeline is set up for success across all channels. That means understanding how each channel works, what it needs to drive discovery and conversion, and making sure that nothing launches without a clear, complete plan behind it. You'll own the project management infrastructure that keeps launches moving, while staying sharp enough on the market and the business to flag where opportunities are being missed.

The Director of Brand owns the strategy. You own the execution that serves it, and you're accountable for making sure every channel, from a boutique retailer on Faire to a Target endcap to an Amazon PDP, has what it needs to position and sell new product effectively.

 

Omnichannel Channel Readiness

•       Own the launch readiness plan for every new product across all channels, including Target, Walmart, Amazon, Faire, DTC, and social, ensuring each one is set up to position and sell the product effectively

•       Understand the unique requirements, opportunities, and customer mindset of each channel and make sure launches are tailored accordingly, not just duplicated across platforms

•       Identify gaps in channel activation, whether a retailer is missing assets, a listing is underbuilt, or a channel isn't part of the plan yet, and drive resolution before launch

•       Flag market moments, seasonal hooks, social trends, and collaboration opportunities that are relevant to products in the pipeline and bring them to the Director of Brand with a point of view

•       Work with the Social Media Manager to ensure social is planned as part of the launch from the start, with the right content to support product discovery and drive traffic across channels

 

Per-Product Project Management

•       Own a detailed project plan for each product in the launch pipeline, from receipt of the creative brief through go-live across all channels

•       Build and maintain timelines in Monday.com for every active SKU, with clear owners, dependencies, and deadlines

•       Manage multiple products simultaneously, with a clear and current picture of where each one stands and what it needs next

•       Drive projects forward proactively, following up with stakeholders before things slip rather than after

•       Surface blockers, priority conflicts, and risks early so the Director of Brand can make fast, informed decisions

 

Asset and Deliverable Coordination

•       Coordinate all marketing asset needs per product across every channel, ensuring the right deliverable reaches the right place on time and meets channel specs

•       Track copy, creative, and content deliverables for each SKU and ensure nothing goes to market incomplete or misaligned with the launch plan

•       Organize and manage product photoshoots, including sample coordination, shot list logistics, vendor communication, and post-shoot asset handoff

•       Review work as it comes through and flag anything that looks off before it moves further down the line

 

External Partner and Vendor Management

•       Identify, brief, and manage external freelancers, agencies, or production vendors when additional execution support is needed

•       Set clear expectations with outside partners upfront and hold them accountable to timelines and deliverables

•       Track invoices and budget on projects involving external support and keep the Director of Brand informed

 

Process and Reporting

•       Maintain Monday.com as the single source of truth for all active launches, keeping it current and useful for the whole team

•       Build repeatable launch processes and channel readiness checklists that scale as the product portfolio grows

•       Compile post-launch recaps that capture channel performance, what worked, what was missed, and what to do differently next time

 

•       1 to 3 years of experience in marketing coordination, project management, or channel marketing at a consumer brand, retailer, or creative agency

•       A genuine understanding of omnichannel retail, including how Target, Walmart, Amazon, Faire, and DTC each operate and what drives performance on each

•       Proven ability to manage a high volume of concurrent projects without losing track of any of them

•       Hands-on experience with Monday.com or a comparable project management tool, and the discipline to keep it current

•       Strong instincts around social media, influencer culture, and brand collaborations as drivers of product discovery and channel momentum

•       Clear, proactive communicator with strong follow-through, you close loops and you don't wait to be asked

•       A strategic eye alongside strong execution skills, you notice opportunities and gaps, not just open tasks

•       Experience coordinating photo or video production is a strong plus

 

You think in channels. When a new product comes across your desk, your first instinct is to map out where it needs to show up, what each of those places needs to sell it well, and what's missing from the plan. You're organized enough to manage multiple products at once without anything slipping, and commercially aware enough to know when a launch is leaving opportunity on the table. You take direction well and execute independently.

 

•       A brand with serious retail presence (#1 teething brand at Target) and a genuinely loyal parent community

•       A role at the center of how new products reach the market, with direct visibility to senior brand leadership

•       A collaborative team where your initiative and follow-through have immediate, visible impact

•       Hybrid flexibility out of our Naperville, IL headquarters
 

If interested, please send resume and portfolio to [email protected]

 

Itzy Ritzy is an equal opportunity employer. Born Into Style, built for everyone.