A curated collection to check all the essentials off every first-time parent’s list, so you can focus on all the snuggles, smiles, and little moments to come.
New Parent Starter Pack
Meet Your Diaper Bag Match
We highly recommend our OG Diaper Bag Backpack silhouette if you’re not sure where to start! In addition to the 19 total pockets (!!!) accommodating all the baby + mama essentials, each bag comes with handy accessories like stroller straps to hook onto a stroller or shopping car, and a travel changing pad for on-the-go!
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Organization On Point
Accessories that are MORE than just cute – yes, plz! Keep your diaper bag super organized for (almost) stress-free outings with our Pack Like a Boss Packing Cubes for storing diapers, a change of clothes (you + baby!), first aid kit, etc., and our Chill Like a Boss Bottle Bag for pumping & bottles in-reach.
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Itzy Tip - You’ll want to stay as germ-free as possible, too, so we recommend clipping our Cute N Clean Hand Sanitizer Charm & Diaper Bag Charm Pod (holds pacis, lip balm & more!) to the exterior of your diaper bag.
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Itzy Tip - Hook your diaper bag AND our stroller caddy to your stroller for hands-free organization on-the-go.
Toys That Grow With Baby
Dynamic duo: staying in your nursery theme & finding developmental toys baby will love! With over 20+ styles in our signature Sweetie Soother Pacifier Sets + Sweetie Strap Beaded Pacifier Clips, you can easily mix & match to baby’s outfits & coordinate for the holidays.
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Itzy Tip - Keeping baby engaged & entertained in the car can be a challenge, so we recommend attaching our Ritzy Jingle Toy to their car seat for sensory play and a Bitzy Crinkle for adorable snuggles.
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Itzy Tip - As baby continues to grow, they’ll initially react to the crinkles & jingles with the Itzy Bitzy Rattle on their wrist and grow to love tummy time on our Ritzy Tummy Time Mat.
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Meet Your Diaper Bag Match
We highly recommend our OG Diaper Bag Backpack silhouette if you’re not sure where to start! In addition to the 19 total pockets (!!!) accommodating all the baby + mama essentials, each bag comes with handy accessories like stroller straps to hook onto a stroller or shopping car, and a travel changing pad for on-the-go!
Sold out
Organization On Point
Accessories that are MORE than just cute – yes, plz! Keep your diaper bag super organized for (almost) stress-free outings with our Pack Like a Boss Packing Cubes for storing diapers, a change of clothes (you + baby!), first aid kit, etc., and our Chill Like a Boss Bottle Bag for pumping & bottles in-reach.
Sold out
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Itzy Tip - You’ll want to stay as germ-free as possible, too, so we recommend clipping our Cute N Clean Hand Sanitizer Charm & Diaper Bag Charm Pod (holds pacis, lip balm & more!) to the exterior of your diaper bag.
Sold out
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Itzy Tip - Hook your diaper bag AND our stroller caddy to your stroller for hands-free organization on-the-go.
Sold out
Breastfeeding Boss™ Nursing, Swaddling, & More
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Toys That Grow with Baby
Dynamic duo: Staying in your nursery theme & finding developmental toys baby will love! With over 20+ styles in our signature Sweetie Soother Pacifier Sets + Sweetie Strap Beaded Pacifier Clips, you can easily mix & match to baby’s outfits & coordinate for the holidays.
Sold out
Sold out